Description

Foundations of Marketing 8th Edition PDF Book by William M. Pride, O. C. Ferrell

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds — Pride/Ferrell’s FOUNDATIONS OF MARKETING. The seventh edition’s extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today’s fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.

Digital PDF Book

Publisher: Cengage Learning; 8 edition (October 3, 2018)

Language: English

ISBN-10: 1337614629

ISBN: 9780357033760

ISBN-13: 978-1337614627

Instant download after payment.