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International Business Perspectives from developed and emerging markets 2nd Edition PDF Book

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International Business Perspectives from developed and emerging markets 2nd Edition PDF Book by Praveen Parboteeah, John Cullen

PDF Book: 564 pages

Publisher: Routledge; 2 edition (July 11, 2017)

Language: English

ISBN-10: 9781138122420

ISBN-13: 978-1138122420

ASIN: 1138122424

Instant download after payment.

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Description

International Business Perspectives from developed and emerging markets 2nd Edition PDF Book by Praveen Parboteeah, John Cullen

This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets.

Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy.

PDF Book: 564 pages

Publisher: Routledge; 2 edition (July 11, 2017)

Language: English

ISBN-10: 9781138122420

ISBN-13: 978-1138122420

ASIN: 1138122424

Instant download after payment.

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