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Marketing 4.0 Moving from Traditional to Digital PDF Book

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Marketing 4.0 Moving from Traditional to Digital PDF Book by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Jonathan Todd Ross, Gildan Media

PDF Book

Language: English

ASIN: B07RV57WG3

Instant download after payment.

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Marketing 4.0 Moving from Traditional to Digital PDF Book by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Jonathan Todd Ross, Gildan Media

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand – and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

PDF Book

Language: English

ASIN: B07RV57WG3

Instant download after payment.

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