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Test Bank for Marketing Management 15th Global Edition

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Test Bank for Marketing Management 15th Global Edition by Philip Kotler, Kevin Lane Keller

This Test Bank for Marketing Management 15th Global Edition by Philip Kotler, Kevin Lane Keller contains test banks for all chapters of the book.

All test banks are in WORD format.

Instant download after payment.

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Test Bank for Marketing Management 15th Global Edition by Philip Kotler, Kevin Lane Keller

This Test Bank for Marketing Management 15th Global Edition by Philip Kotler, Kevin Lane Keller contains tests for all chapters of the book. Test Bank for Marketing Management 15th Global Edition by Philip Kotler, Kevin Lane Keller will help you to conduct brilliant assessment of your student, and moreover, you will save your time during checking process because all answers are included.

This test bank pack contains test banks for the following chapters of the Test Bank for Marketing Management 15th Global Edition:

  1. Defining Marketing for the New Realities
  2. Developing Marketing Strategies and Plans
  3. Collecting Information and Forecasting Demand
  4. Conducting Marketing Research
  5. Creating Long-term Loyalty Relationships
  6. Analyzing Consumer Markets
  7. Analyzing Business Markets
  8. Tapping into Global Markets
  9. Identifying Market Segments and Targets
  10. Crafting the Brand Positioning
  11. Creating Brand Equity
  12. Addressing Competition and Driving Growth
  13. Setting Product Strategy
  14. Designing and Managing Services
  15. Introducing New Market Offerings
  16. Developing Pricing Strategies and Programs
  17. Designing and Managing Integrated Marketing Channels
  18. Managing Retailing, Wholesaling, and Logistics
  19. Designing and Managing Integrated Marketing Communications
  20. Managing Digital Communications: Online, Social Media and Mobile Marketing
  21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling
  23. Managing a Holistic Marketing Organization forthe Long Run

This Test Bank for Marketing Management 15th Global Edition by Philip Kotler, Kevin Lane Keller contains test banks for all chapters of the book.

All test banks are in WORD format.

Instant download after payment.

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